Hi Reader, How do you come back from an unannounced month-long break from your newsletter? With a power-packed issue. While I was away, I was posting on LinkedIn consistently for one reason. I wanted to get better at copywriting. In a one-on-one meeting with my manager a couple of weeks ago, I told him I wanted to be a better copywriter. You can guess what his advice was: “Write and post on LinkedIn every day until you notice a difference”. And that’s exactly what I did. So today’s issue is...
4 months ago • 4 min read
Hi Reader, What are some of the first things you do at a new content marketing job? I just started in a new role this week, and my priority has been mastering all the processes, understanding my team’s goals, and getting access to the tools I need to do my job. It’s been pretty busy, so today’s newsletter issue is going to be short and sweet. At new jobs, you also try new strategies. As you switch target audiences in different roles, it gives you more experience crafting content marketing...
4 months ago • 4 min read
Hi Reader, Some newsletter issues ago, I shared some tips on how to conduct a conversion rate optimization (CRO) audit if your conversions from content marketing are low. One of the hypotheses of that audit could be that your CTAs aren’t effective. In this instance, you’d need to conduct A/B tests with different CTAs to determine the most effective. In my experience, value-based CTAs work best for conversions. But what do I mean by this? You’ll find out in a bit. Welcome to another issue of...
4 months ago • 4 min read
Hi Reader, Dearest gentle reader, I just watched Bridgerton Season 3 Part I and here’s what it taught me about content marketing. Just kidding! I did watch Bridgerton Season 3 Part I yesterday, but I can’t say I was thinking at all about how content marketing relates to Polin’s romance. Rather, I’ve been more concerned about some industry news and how marketers like you and I can adapt to it. Let’s get right into it. In today’s edition: Google is at it again Content marketing is more than...
4 months ago • 4 min read
Hi Reader, Amidst all the marketers vs founders arguments on Twitter (yes, I’m never going to call it X), one of them was particularly interesting to me. I witnessed a full-blown debate about what everyone thinks community marketing is, and how it can benefit tech companies. So even if I’m a few weeks late, I just have to weigh in with my thoughts on the matter. I’ve been in my groove lately with these power-packed editions and I hope you’re loving them as much as I am. Today’s edition is...
4 months ago • 4 min read
Hi Reader, It’s been a tough couple of weeks for marketers and I hope you’re all doing great. From fighting for the right to rest on public holidays to proving our worth to tech founders, a lot has been going on. I’ve made a point to block out all the noise and focus on what’s important instead. In this case, that’s this newsletter. Today’s edition is another power-packed one with some insights, tips, and of course, a sweet discount too. Let’s get into it. In today’s edition: BOFU content...
4 months ago • 5 min read
Hi Reader, If you’re one of those people who believe using AI is lazy, then this newsletter isn’t for you. If you also believe that AI is going to take marketers’ jobs and we’ll all be useless soon, this is also your cue to stop reading too. I’m all about creating processes and automations that make my work easier, and AI has helped me with this a lot. So this newsletter has some of my tried and tested AI tips, prompts and processes, and a whole lot of other great stuff to help you succeed as...
4 months ago • 6 min read
Hi Reader, I love the beginning of new quarters and new years. There’s just this special feeling of starting afresh, brainstorming new strategies and evaluating goals and key results for the next quarter. Marketing is a continuous learning journey. For me, I can never learn enough. So I’ve spent the past few days learning about new strategies that can help me drive my Q2 goals home. Just because I actually want you to grow as a stellar marketer, I’ll share some of my research with you in...
4 months ago • 5 min read
Hi Reader, Earlier this week, someone on my timeline asked what I regret that I didn’t do in high school. For me, there is no better answer to this question than volunteering. In secondary school, and even in university, I was a lot more focused on activities that could advance my career. Ironically, that is a career that I now have absolutely no interest in. I’m now learning the importance of giving back to my community. As I mentioned in my last newsletter edition, volunteering as a Guest...
4 months ago • 4 min read